The pricing capability of global industry leaders, built for your SME.
You run a B2B SME. Price decides more of your growth and profit than any other lever, and in most SMEs nobody owns it full-time. Takuven brings the full discipline: prices set on value, new products priced right from day one, a sales team that wins deals at better margins, clear rules on who decides what, and the recovery of margin that leaks in daily decisions. It is the same work I led inside global industry leaders, sized and priced for an SME.
What the work can cover
Pricing strategy and value-based price setting
List prices set on the value customers receive, not only on cost, and reviewed on a rhythm, not when a crisis forces it.
Explore the model →New product and service pricing
The price is designed with the offer, before launch, so the value is earned from day one.
Discount and rebate architecture
Conditions that steer customers toward the behavior you want: volume, mix, loyalty, payment.
See it in the worked case →Sales team performance on price
Targets, incentives, guidance and peer comparison that make defending price the easier path.
See the change work →Pricing governance and organization
Who decides what, within which limits, checked how. Light rules that fit a lean organization.
See the assessment →Margin recovery
A number on every leak, the business case built on your own transactions, the capture driven into your P&L.
See Profit Recovery →Why this work matters for SMEs
Takuven works with founder-led and family-owned businesses, run by leaders who believe in their products and their people. When a company like that earns the prices its value deserves, the gain does not sit in a spreadsheet.
Teams share it.
Better salaries, bonuses and profit sharing reach employees and their families.
The business reinvests it.
Growth gets funded from margin, not from debt or dilution.
New jobs follow.
A profitable SME hires, and whole communities feel it.
The route, step by step
Pricing Maturity Self-Assessment
11 questions place you on the Takuven five-level scale and show the indicative profit range for your next step, with your top three priorities. It costs you nothing and tells us both whether there is money worth chasing.
Commercial and Pricing Capability Assessment
Processes, organization and enablers, examined together. You get the gap map, the priorities ranked by impact, a plan with owners and dates, and a blueprint to sustain performance over time.
Deliver the impact
The capability assessment decides where the money is: recovering leaked margin, resetting prices on value, lifting the sales team, fixing the rules. The change work brings your sales team on board, because pricing only holds if the people who quote it defend it.
Keep the capability
The discipline stays: a light advisory rhythm through the year of pricing decisions, and an AI platform in development to make the capability continuous.
How we engage: we scope the work together
Every SME engagement starts from your situation, not from a catalog. We scope the work together to meet your needs, agree deliverables and milestones, and fix the fee before work starts. On a longer piece of work you should be buying an outcome, not a meter.
Clients engaging before 31 December 2026 keep these rates through 2027.
Why this sticks where projects fail
Your sales team on board
Every move is built with the people who face customers, not imposed on them. Incentives, guidance and peer comparison make defending price the easier path.
Impact, not headcount
No pricing department required. The work is designed for lean organizations: clear rules, light governance, automation where it pays.
Stage-gated risk
Each step is scoped, quoted and justified by the step before it. You stop whenever the numbers stop justifying the next step.
Start with the number
A few minutes, free, and you will know your level and what reaching the next one is typically worth. Ten seconds more, and the calculator turns your own revenue and margin into your one-point-of-price profit number.