Your company creates more value
than it gets paid for.
25+ years leading pricing and commercial teams inside global industry leaders. Takuven helps you close that gap: higher sales and profit, a sales team that is on board, and customers who stay.
Who we support
SMEs
Nobody owns pricing full-time and margin follows instinct. We bring a global leader's pricing discipline, sized for your SME: more sales, more profit, a stronger sales team.
The SME path →Investors
Pricing due diligence before you invest, and margin capture across the hold. For private equity, family offices and growth investors.
The investor page →Multinationals
A senior commercial seat, filled on a fractional basis. Senior executive capability without a full-time commitment.
The fractional path →Scale-Ups
Your commercial engine outgrew your pricing. Senior leadership installs the discipline, one to two days a week.
For scale-ups →Price is the most powerful and fastest profit lever
Grow volume and the extra revenue arrives loaded with extra cost. Improve price and the gain drops straight to profit. At a typical 8% operating margin, one point of price grows profit by 12.5%. That is arithmetic, before any volume effect. One point is a conservative figure. Discount discipline alone can recover it. Setting list prices on value, and passing cost increases through, usually recovers more.
Pricing does more than protect profit. Price architecture, the conditions behind your discounts and rebates, puts the incentives where they move your customers most. Managed well, pricing grows sales as well as margin.
Pure price effect, volume unchanged, at an 8% operating margin. Your margin changes the multiplier: at 5%, one point of price is +20% profit.
What we offer
Four offers to turn pricing and commercial excellence into growth and profit. Each one meets a specific need; together they cover your whole transformation.
Fractional CCO / CPO
Your Chief Commercial Officer or Chief Pricing Officer, one to two days a week, embedded and measured on outcomes. Rates in the open.
See the offer →Commercial and Pricing Capability Assessment
The deep look at your processes, organization and enablers: the gaps named, ranked, and a blueprint to sustain performance.
See the offer →Profit Recovery
We put a number on what pricing leaks cost you, build the business case on your own transactions, and drive the capture into your P&L.
See the offer →Change Leadership
The 70% of commercial and pricing transformation that is people, not tools. Designed with your sales team, so it sticks.
See the offer →Your impact, before any commitment
Three free instruments. Ten seconds for a first number, a few minutes for your maturity level, one page for the model behind both.
Profit Calculator
Your revenue and margin become your +1% price impact, instantly, in your browser.
Profit Calculator →The Pricing Excellence Model
Where companies sit, what each level costs them, and what the next one is worth.
Explore the model →Pricing Maturity Self-Assessment
Your level, your Pricing Excellence Score, your top three priorities, and a PDF report.
Start now →Based on the Takuven Pricing Excellence Model — indicative ranges from Takuven's benchmark experience.
Track record
The record behind the method, from 25+ years inside global leaders:
In their words
I had the opportunity to work with Frederic on several projects in the last two years. His attitude to build intimacy with the teams is really outstanding as well as his ability to proactively generate new ideas and drive to success through strong leadership. Frederic and his team have tremendously contributed to the business growth always delivering on commitment.
The 45-minute conversation
One call, camera optional, no slides. You bring your situation: growth that has slowed, margin under pressure, a pricing decision on your desk, or a commercial seat you need filled. You leave with my view of your best levers for sales and profit growth, and what I would do next. If Takuven is not the right answer, I will say so on the call.
For leaders of B2B SMEs above roughly S$10M revenue, private equity investors, and multinational or scale-up executives.