Your company creates more value
than it gets paid for.
Takuven helps you close that gap: higher sales and profit, a sales team that is on board, and customers who stay. Behind it: 25+ years leading pricing and commercial teams inside global industry leaders.
- Firefighting
- Cost-Disciplined
- Competitor-Aware
- Value-Priced
- Precision Pricing
Price is the most powerful and fastest profit lever
Grow volume and the extra revenue arrives loaded with extra cost. Improve price and the gain drops straight to profit. At a typical 8% operating margin, one point of price grows profit by 12.5%. That is arithmetic, before any volume effect. One point is a conservative figure. Discount discipline alone can recover it. Setting list prices on value, and passing cost increases through, usually recovers more.
Pricing does more than protect profit. Price architecture, the conditions behind your discounts and rebates, puts the incentives where they move your customers most. Managed well, pricing grows sales as well as margin.
Watch: why one point of price grows profit by 12.5%. One minute, sound optional.
Pure price effect, volume unchanged, at an 8% operating margin. Your margin changes the multiplier: at 5%, one point of price is +20% profit.
Five levels. Every step up has a number.
Pricing capability grows in stages. Each level builds on the last, and each step up adds measurable profit to your P&L. The question is not whether to climb, it is how far and how fast you choose to go.
Firefighting
Scattered data, deal-by-deal decisions, margin leaking silently. Every deal is priced from scratch, and what one negotiation learns, the next one loses. Most companies start here, and it costs them every day. Priority: one reliable pricing & commercial database, the foundation for Level 2.
Cost-Disciplined
Facts replace gut feel. Costs, discounts and margins are transparent, and disciplined cost-based rules govern prices. The foundation level: the most obvious leaks stop, and every price decision can be explained and repeated.
Competitor-Aware
Pricing turns outward: competitive intelligence and market position shape every price. Win-win scenarios protect share while lifting margin, and each price move anticipates the response it will provoke.
Value-Priced
Prices reflect the value each customer segment actually receives, with proof: the financial value the offer creates for each client is measured. Solution selling replaces product-by-product discounting, and the sales conversation moves from price to value delivered.
Precision Pricing
Fast, nimble, and right every time: an AI-powered commercial and pricing platform optimizes each price with industry dynamics factored in, predicts the impact before each move, and learns from every deal. New products are designed to price, and the company leads pricing in its industry.
Based on the Takuven Pricing Excellence Model. Indicative ranges from Takuven's benchmark experience.
Most SMEs operate at Levels 1 and 2 today, most MNCs at Levels 2-3. The prize sits one or two levels up, through phased, well-supported execution.
Who we support
SMEs
Nobody owns pricing full-time and margin follows instinct. We bring a global leader's pricing discipline, sized for your SME: more sales, more profit, a stronger sales team.
The SME path →Investors
Pricing due diligence before you invest, and margin capture across the hold. For private equity, family offices and growth investors.
The investor page →Multinationals
A senior commercial seat, filled on a fractional basis. Senior executive capability without a full-time commitment.
The fractional path →Scale-Ups
Your commercial engine outgrew your pricing. Senior leadership installs the discipline, one to two days a week.
For scale-ups →What we offer
Four offers to turn pricing and commercial excellence into growth and profit. Each one meets a specific need; together they cover your whole transformation.
Fractional CCO / CPO
Your Chief Commercial Officer or Chief Pricing Officer, one to two days a week, embedded and measured on outcomes. Rates in the open.
Learn more →Commercial and Pricing Capability Assessment
The deep look at your processes, organization and enablers: the gaps named, ranked, and a blueprint to sustain performance.
Learn more →Profit Recovery
We put a number on what pricing leaks cost you, build the business case on your own transactions, and drive the capture into your P&L.
Learn more →Change Leadership
The 70% of commercial and pricing transformation that is people, not tools. Designed with your sales team, so it sticks.
Learn more →Track record
The record behind the method: Frederic's 25+ years inside global leaders.
In their words
I met Frederic at GE’s Crotonville Leadership Development Center, when I was Chief Marketing Officer for the GE Healthcare Service P&L in Europe. He was leading pricing globally for GE Oil & Gas, now Baker Hughes, and was building new capabilities that were clearly delivering results in that business. I asked him whether he could help us do the same in healthcare. The impact was terrific. With his leadership and support, we uncovered $45 million of profit leakage over our $1 billion P&L, identified the process and enabler roadblocks holding us back, and built a blueprint to implement the changes and capture the value. Just as important, he achieved strong cross-functional alignment and secured buy-in from the CEO, CFO and VP of Sales. I endorse Frederic without hesitation for his deep commercial and pricing expertise, strong pragmatism and commercial acumen.
I had the opportunity to work with Frederic on several projects in the last two years. His attitude to build intimacy with the teams is really outstanding as well as his ability to proactively generate new ideas and drive to success through strong leadership. Frederic and his team have tremendously contributed to the business growth always delivering on commitment.
Your impact, before any commitment
Three free instruments. Ten seconds for a first number, a few minutes for your maturity level, one page for the model behind both.
Profit Calculator
Your revenue and margin become your +1% price impact, instantly, in your browser.
Profit Calculator →Pricing Maturity Self-Assessment
Your level, your Pricing Excellence Score, your top three priorities, and a PDF report.
Start now →Based on the Takuven Pricing Excellence Model. Indicative ranges from Takuven's benchmark experience.
The 45-minute conversation
One call, camera optional, no slides. You bring your situation: growth that has slowed, margin under pressure, a pricing decision on your desk, or a commercial seat you need filled. You leave with our view of your best levers for sales and profit growth, and what we would do next. If Takuven is not the right answer, we will say so on the call.
For leaders of B2B SMEs above roughly S$10M revenue, private equity investors, and multinational or scale-up executives.